Complete functional nutrition for cats. Three proteins. One system.
Joint, urinary, heart & vision, gut and skin support — in every meal. Formulated by a Registered Animal Nutritionist (RAnNutr, Australia), PhD, to AAFCO and FEDIAF standards, and tested batch by batch, with every result published.
One bowl. Eight things working for your cat.
Most cat food gives you protein, fat, and a mineral premix. Every adult recipe we make also carries a functional layer — named nutrients, at meaningful levels, in the meal itself.
Joint & mobility
Glucosamine, chondroitin, green-lipped mussel. Helps support joint mobility and comfort.
Urinary tract
Cranberry, D-mannose, controlled urinary pH. Helps support urinary tract health.
Heart & vision
Taurine, lutein. Supports cardiac and retinal function.
Gut health
Prebiotic fibre, postbiotics, yucca. Supports digestive comfort and gut barrier function.
Skin & coat
Omega-3 (EPA/DHA), linoleic acid. Supports healthy skin and coat condition.
Immune
Beta-glucans, antioxidants. Helps support immune resilience.
Renal-friendly
Controlled phosphorus, balanced calcium-to-phosphorus, omega-3, betaine, L-carnitine. Formulated with a renal-friendly mineral profile.
Hairball
Psyllium husk and soluble fibre that help swallowed hair pass through. Helps support healthy hairball management.
You stop buying half of these as separate supplements. The function is in the meal.
Not one product. A system.
Three adult wet foods — Indoor Chicken · Indoor Lamb · Indoor Chicken & Fish. One functional stack, one mineral profile. Rotate them freely.
Kitten Chicken — A dedicated growth-stage recipe, fed on its own. Kittens aren't small adult cats — their food shouldn't be a scaled-down adult recipe either.
Two Daily Hydration Broths — Chicken and Fish. Thin, palatable, built to get water into a cat that won't drink from a bowl. Hydration is one of the biggest levers in feline health.
Indoor Chicken
Indoor Lamb
Indoor Chicken & Fish
Kitten Chicken
Hydration Broth — Chicken
Hydration Broth — Fish
Named meat. Not leftovers.
Honest protein — 47–59% on a dry-matter basis depending on the recipe (high for a wet food). The 8.6–10.5% you'd read on the pouch isn't a shortfall — wet food is roughly 80% water.
Trust
Built so all of that is safe to feed every day.
One system, not a shelf of products
Three adult wet foods share the same functional stack and mineral profile — rotate them in any combination and the nutrition stays in range. Plus a dedicated Kitten Chicken and two Daily Hydration Broths.
Formulated by a credentialled nutritionist
A Registered Animal Nutritionist (RAnNutr, Australia), PhD, with 20+ years of Asia-Pacific experience, to AAFCO and FEDIAF standards.
Verified, not asserted
Every production batch is independently lab-tested and the results for that exact lot are published. Scan the QR, see your batch.
Verified, not asserted
Every production batch is independently lab-tested
The results for that exact lot are published. Scan the QR, see your batch.
We're building it in public. Get on the list.
We're not rushing a launch date — the food ships when it meets our standard, not before. In the meantime, the people on this list get:
- 1 The first published batch lab report — the exact numbers, before anyone else.
- 2 The reveal first — packaging, the full range, the story, straight to your inbox.
- 3 Founding access at launch — first to order.
Join the list
FAQ
Questions, answered.
When does it launch?
When it's ready — we hold products until they meet the standard. List members hear first.
What's in the range?
Three adult wet foods that rotate as one system, a dedicated Kitten Chicken, and two Daily Hydration Broths.
Is it right for a cat with a health condition?
Our recipes are formulated with a renal-friendly mineral profile and functional support built in — but they're daily nutrition, not a prescription diet or a treatment. For a diagnosed condition, check with your vet.
How is it "verified"?
Every batch is independently lab-tested and the results are published on the pack's QR — protein, taurine, phosphorus, calcium-to-phosphorus, and more. You can fact-check the exact lot you're feeding.